You may be familiar with the Nike MAG and it’s more contemporary counterpart the Nike HyperAdapt. Both are IRL versions of Back to the Future‘s self-lacing Nikes and both are thanks to Nike’s E.A.R.L. (Electro Adaptive Reactive Lacing) technology. With new colorways of the Nike Adapt 1.0 dropping this month, let us all pause to reflect on the innovative design.
The next time you see a pair of the HyperAdapt, try not to think about the $720 price tag and how you’ll have to eat nothing but noodles to finesse a pair — think about your girl Tiffany Beers.
The former Nike Senior Innovator (now Staff Technical Program Manager at Tesla), led the self-lacing project and had only a short amount of time to bring the design to completion. Picture it: the 2014 NBA All-Star Game. Legendary Nike designer Tinker Hatfield announces that a self-lacing McFly would be ready in 2015. It was the first Tiffany heard about the project being fast tracked —giving her a mere five weeks to have the shoe ready for Nike CEO Mark Parker. In an interview with The New York Times Tinker recalled, “It’s not unheard-of for me to get things moving in unexpected ways. Tiffany was on the hot seat.”
Before making her departure, Tiffany spoke on what she hopes the future of the E.A.R.L. technology would look like. She hopes that the technology could become more affordable (yassss, Queen) and would help pregnant women and people with special needs who have a hard time tying their shoes. “There are a chunk of people who can’t tie laces,” she said, “and that is a big deal because they are spending 20 or 30 minutes a day putting on and taking off their shoes.”
Fast forward to today — seven new HyperAdapt 1.0s are coming between January 15th and February 1st. If you want a pair of HyperAdapt’s, start saving those coins, try to remind yourself it’s a small price to pay (metaphorically, of course) to own a piece of history and ya know, to support ya girl.